POPSTOP
Branding - Product + Collaterals
Popstop is essentially a fun brand, that makes vibrant popsicles with a fruity twist.
The identity represents the handcrafted attribute through the rough strokes and the
distinctive placement of the logotype. It also incorporates the form of a fruit and a popsicle, for a greater recall value and instant recognition.
Moodboard featured on the following blogs:
https://www.invisionapp.com/inside-design/mood-board-examples/
https://creativemarket.com/blog/20-inspiring-mood-boards-to-design-your-own-logo
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